EU-02 · full course
Handmade Goods and Craft Enterprise
Turn a craft into a repeatable small business: batch making, honest pricing, product photos and a story that sells.
about this course
What you will be able to do
Turn a craft into a repeatable small business: batch making, honest pricing, product photos and a story that sells.
- Understand Explain unit economics for handmade goods.
- Apply Make and sell 20 units through a pilot channel.
- Analyse Compare time, material cost and margin per unit.
- Evaluate Judge which channel and price work best.
- Create Produce product photos, a story and a customer-safe label.
Task, condition and standard
Task
Make and sell 20 units of one handmade product through a pilot channel and record time, materials and margin per unit.
Condition
About 150 hours over 3 to 6 months. Own tools and materials, a phone camera, free spreadsheet, a pilot channel (market stall, shop partner or online page), a mentor and a peer circle.
Standard
20 units sold or placed; cost sheet reviewed; photos meet the checklist; product safety and consumer rules checked with the local authority; 70% on the check.
Check product-safety and consumer-goods rules for your product type and place (for example toys, cosmetics and candles have special rules). This course gives method only.
Requirements: None. Currency is shown on every number.
lesson by lesson
8 modules with worked examples (150 h guided)
Module 1 Choose a product and a customer 6 hUnderstand
A product that a particular person wants beats a beautiful product nobody asked for.
- List 5 things you can make well and 5 types of buyer.
- Pick one pairing and write why this buyer would pay.
- Look at 10 similar products: price, size, material, story.
- Decide what is different: material, design, size, purpose, story.
Activity. Complete the 10-product comparison and a one-page product idea.
Standard to meet. Compare ten pairs, identify one clear difference and name one buyer.
Module 2 Time and materials 10 hApply
Handmade means time. Measure how long each step takes, because time is usually the biggest hidden cost.
- Break the job into steps: cut, sew or shape, finish, pack.
- Time five makes; use the average.
- List each material with quantity, cost and waste.
- Write a simple method so another person could make the same item.
Activity. Time five items and write the method card.
Standard to meet. Record five times and write a method card clear enough for a peer to follow.
Module 3 Quality and batch making 14 hApply
A batch is a group made together: faster and more consistent. Quality means every item meets the same standard.
- Make jigs, templates and patterns so sizes repeat.
- Write a quality checklist: size, finish, strength, look.
- Make 20 in batches of 5 and compare times.
- Reject and rework items that fail the checklist; log them.
Activity. Build 20 units to your checklist.
Standard to meet. Show that batch time is lower than single time and record the rejection rate.
Module 4 Pricing for profit 14 hEvaluate
Price is not cost plus hope. Price covers materials, your time, tools, selling costs and a profit for growth.
- Unit cost = materials + labour (time x fair hourly rate) + packaging + selling cost share.
- Margin = (price minus cost) divided by price.
- Test two prices with different buyers and watch what happens.
- Check against competitors but do not copy their price without your own numbers.
Activity. Build your cost sheet and choose two test prices.
Standard to meet. Show the currency on all lines and compute margin for both prices.
Module 5 Photos, story and listing 12 hCreate
Buyers cannot touch your product online, so photos and words do the work.
- Photograph in daylight near a window, plain background, 5 angles including scale and detail.
- Write a short story: who made it, from what, why it is useful.
- Describe size, material, care and delivery plainly.
- Never use a photo of another maker's work.
Activity. Photograph and write one listing; get two peers to say what they would ask.
Standard to meet. Take five photos that meet the checklist and write a listing that answers likely questions.
Module 6 Sell in a pilot channel 50 hApply
Sell your 20 units where real buyers are: a stall, a shop partner or an online page.
- Agree terms in writing with any shop (price, share, payment date).
- Record every sale: date, item, price, buyer type (no personal data).
- Ask each buyer one question: why did you pick this?
- Note repeat buyers and requests.
Activity. Sell 20 units and keep the sales record.
Standard to meet. Complete the sales table and act on two buyer comments.
Module 7 Rules and safety 12 hAnalyse
Selling means obeying rules: consumer rights, product safety, tax and (for some products) labelling.
- Find which rules apply to your product and place; ask the local authority or a small-business adviser.
- Keep receipts and sales records.
- Give a clear returns promise and keep it.
- Do not claim materials or origin you cannot prove.
Activity. Write a one-page rules note naming each rule and its source.
Standard to meet. Give each rule a named source and a date.
Module 8 Review and plan 32 hEvaluate
After the pilot, decide how to grow without losing quality.
- Compare time and margin for batch 1 and batch 4.
- Write three lessons learned.
- Choose: more of the same, a new colour or size, or a new channel.
- Give two peers written feedback.
Activity. Present evidence at a review room.
Standard to meet. Plan with numbers and dates; two peer reviews given.
assessment
How you are checked
Evidence: your record, numbers and reflections. Two peers and one mentor mark it with this rubric. Pass: no criterion at "Not yet" and at least 70% on the check.
| Criterion | Not yet | Meets | Exceeds |
|---|---|---|---|
| Time and material log | Hours and materials guessed | Time and materials logged for each unit | Log gives a cost per unit that stayed within 10% across the 20 units |
| Margin per unit | Price set by feel | Price, cost and margin per unit worked with currency | Margin tested at a second price and a discount case |
| Quality | Units vary widely | A quality standard is written and every unit checked against it | Rejected units counted and the cause fixed |
| Materials and safety | Materials not checked | Materials, tools and finishes checked for safe use | Checked against the local product-safety rule with a note kept |
| Sales channel | No sales | Units sold through one pilot channel with a record | Channel results compared with a second channel |
Ten-question check, with model answers
Q1. Why time each step?
Model answer: Time is often the biggest hidden cost. (Covered in module 2: Time and materials. To pass that module: Record five times and write a method card clear enough for a peer to follow.)
Q2. Define batch making.
Model answer: Making a group of items together for speed and consistency. (Covered in module 3: Quality and batch making. To pass that module: Show that batch time is lower than single time and record the rejection rate.)
Q3. Unit cost formula?
Model answer: Materials + labour + packaging + selling cost share. (Covered in module 4: Pricing for profit. To pass that module: Show the currency on all lines and compute margin for both prices.)
Q4. Margin when price is EUR 18 and cost is EUR 12.30?
Model answer: (18 - 12.30) / 18 = 31.7%, about 32%. (Covered in module 4: Pricing for profit. To pass that module: Show the currency on all lines and compute margin for both prices.)
Q5. What belongs in a listing?
Model answer: Photos, size, material, care, delivery, a short story. (Covered in module 5: Photos, story and listing. To pass that module: Take five photos that meet the checklist and write a listing that answers likely questions.)
Q6. Why a quality checklist?
Model answer: So every item meets the same standard and rejects are caught. (Covered in module 3: Quality and batch making. To pass that module: Show that batch time is lower than single time and record the rejection rate.)
Q7. What should you do when a shop sells for you?
Model answer: Agree price, share and payment date in writing. (Covered in module 6: Sell in a pilot channel. To pass that module: Complete the sales table and act on two buyer comments.)
Q8. Why ask buyers why they chose it?
Model answer: To learn what the market values and improve. (Covered in module 6: Sell in a pilot channel. To pass that module: Complete the sales table and act on two buyer comments.)
Q9. Name one product-safety step.
Model answer: Check the rules for your product type with the local authority. (Covered in module 7: Rules and safety. To pass that module: Give each rule a named source and a date.)
Q10. What decides growth?
Model answer: Margin and quality at the higher volume, not only demand. (Covered in module 8: Review and plan. To pass that module: Plan with numbers and dates; two peer reviews given.)
ladder L1 to L7
Slide by slide, with notes
Seven slides, one for each level. Step in at your level and move up; credits stack.
Slide 1. L1 Basic: What a craft business is
On the slide: L1 Basic · What a craft business is. Focus module: Choose a product and a customer (Understand, 6 h). A product that a particular person wants beats a beautiful product nobody asked for. Key points: List 5 things you can make well and 5 types of buyer. Pick one pairing and write why this buyer would pay. Look at 10 similar products: price, size, material, story. Decide what is different: material, design, size, purpose, story.
Notes: Describe a handmade product and who buys it. Notes: visit or picture a market stall; list three buyers. Teach: open with the worked example. Maker of cotton pouch bags notes 10 market stalls sell plain pouches at EUR 8 to 12. Gap: pouches sized for reading glasses with a pocket, at EUR 14. Then set the activity: Complete the 10-product comparison and a one-page product idea. Mark against the standard: Compare ten pairs, identify one clear difference and name one buyer.
Slide 2. L2 Awareness: Safe workspace and materials
On the slide: L2 Awareness · Safe workspace and materials. Focus module: Time and materials (Apply, 10 h). Handmade means time. Measure how long each step takes, because time is usually the biggest hidden cost. Key points: Break the job into steps: cut, sew or shape, finish, pack. Time five makes; use the average. List each material with quantity, cost and waste. Write a simple method so another person could make the same item.
Notes: Use tools and materials safely and keep a tidy bench. Notes: show one hazard per tool; no power tools needed. Teach: open with the worked example. Times for five pouches: 42, 39, 41, 37, 36 min; average 39 min. Fabric 0.4 m at EUR 6/m = EUR 2.40, thread EUR 0.20, lining EUR 0.60. Then set the activity: Time five items and write the method card. Mark against the standard: Record five times and write a method card clear enough for a peer to follow. Check at this level: Why time each step? Model answer: Time is often the biggest hidden cost.
Slide 3. L3 Foundation: Make a batch and time it
On the slide: L3 Foundation · Make a batch and time it. Focus module: Quality and batch making (Apply, 14 h). A batch is a group made together: faster and more consistent. Quality means every item meets the same standard. Key points: Make jigs, templates and patterns so sizes repeat. Write a quality checklist: size, finish, strength, look. Make 20 in batches of 5 and compare times. Reject and rework items that fail the checklist; log them.
Notes: Time five items and find the average. Notes: 42, 39, 41, 37 and 36 minutes average 39; learners time their own. Teach: open with the worked example. With a cutting template, cutting time drops from 9 to 4 minutes; batch of 5 takes 140 min against 195 min making one by one. Then set the activity: Build 20 units to your checklist. Mark against the standard: Show that batch time is lower than single time and record the rejection rate. Check at this level: Define batch making. Model answer: Making a group of items together for speed and consistency.
Slide 4. L4 Practitioner: Price for profit
On the slide: L4 Practitioner · Price for profit. Focus module: Pricing for profit (Evaluate, 14 h). Price is not cost plus hope. Price covers materials, your time, tools, selling costs and a profit for growth. Key points: Unit cost = materials + labour (time x fair hourly rate) + packaging + selling cost share. Margin = (price minus cost) divided by price. Test two prices with different buyers and watch what happens. Check against competitors but do not copy their price without your own numbers.
Notes: Add materials, labour, packaging and fees to set a price. Notes: use a pouch with labour at EUR 12 an hour; learners rebuild the sum. Teach: open with the worked example. Pouch: materials EUR 3.20, labour 39 min at EUR 12/h = EUR 7.80, packaging EUR 0.40, stall fee share EUR 0.90; cost EUR 12.30. At EUR 14, margin = 12%; at EUR 18, margin 32%. Test 18. Then set the activity: Build your cost sheet and choose two test prices. Mark against the standard: Show the currency on all lines and compute margin for both prices. Check at this level: Unit cost formula? Model answer: Materials + labour + packaging + selling cost share.
Slide 5. L5 Specialist: Sell in a pilot channel
On the slide: L5 Specialist · Sell in a pilot channel. Focus module: Sell in a pilot channel (Apply, 50 h). Sell your 20 units where real buyers are: a stall, a shop partner or an online page. Key points: Agree terms in writing with any shop (price, share, payment date). Record every sale: date, item, price, buyer type (no personal data). Ask each buyer one question: why did you pick this? Note repeat buyers and requests.
Notes: Sell at a stall or online and learn from buyers. Notes: 11 of 20 sold at EUR 18 and four asked for another colour; learners plan one change. Teach: open with the worked example. Stall day: 11 sold of 20 at EUR 18; four buyers asked for a different colour. Add two colours next batch. Then set the activity: Sell 20 units and keep the sales record. Mark against the standard: Complete the sales table and act on two buyer comments. Check at this level: What should you do when a shop sells for you? Model answer: Agree price, share and payment date in writing.
Slide 6. L6 Advanced: Lead a small maker team
On the slide: L6 Advanced · Lead a small maker team. Focus module: Quality and batch making (Apply, 14 h). A batch is a group made together: faster and more consistent. Quality means every item meets the same standard. Key points: Make jigs, templates and patterns so sizes repeat. Write a quality checklist: size, finish, strength, look. Make 20 in batches of 5 and compare times. Reject and rework items that fail the checklist; log them.
Notes: Share work, set quality checks and review margin. Notes: sample five items against a template; track cutting time. Teach: open with the worked example. With a cutting template, cutting time drops from 9 to 4 minutes; batch of 5 takes 140 min against 195 min making one by one. Then set the activity: Build 20 units to your checklist. Mark against the standard: Show that batch time is lower than single time and record the rejection rate. Check at this level: Define batch making. Model answer: Making a group of items together for speed and consistency.
Slide 7. L7 Super expert: Design a craft enterprise
On the slide: L7 Super expert · Design a craft enterprise. Focus module: Review and plan (Evaluate, 32 h). After the pilot, decide how to grow without losing quality. Key points: Compare time and margin for batch 1 and batch 4. Write three lessons learned. Choose: more of the same, a new colour or size, or a new channel. Give two peers written feedback.
Notes: Plan products, channels, rules and growth over a year. Notes: check labelling and safety rules; present a margin target. Teach: open with the worked example. Margin rose from 12% to 32% after templates and a price change; plan: one new stall and a 40-unit batch. Then set the activity: Present evidence at a review room. Mark against the standard: Plan with numbers and dates; two peer reviews given. Check at this level: What decides growth? Model answer: Margin and quality at the higher volume, not only demand.
jobs this leads to
Where this takes you
- Craft entrepreneur
- Production assistant
- Product photographer assistant
- Market and online seller
- Craft trainer
ten locations and global
Your place
Use your own currency, language and local rules. Check each rule with your local authority.
India (Bengaluru)
Currency INR; language English, Hindi, Kannada; set up legally: Udyam (small business) or company registration with the Ministry of Corporate Affairs; personal data: Digital Personal Data Protection Act 2023; where to practise: an industrial-training institute, a polytechnic, a small-business cluster or a Bengaluru incubator.
Netherlands (Eindhoven area)
Currency EUR; language Dutch, English; set up legally: registration with the Chamber of Commerce (KvK); personal data: EU GDPR (Dutch: AVG), supervised by the Autoriteit Persoonsgegevens; where to practise: a regional college (MBO), a maker space or a small firm in the region.
UAE (Dubai and Abu Dhabi)
Currency AED; language Arabic, English; set up legally: a trade licence from the emirate economic department or a free-zone licence; personal data: Federal Decree-Law No. 45 of 2021 (personal data protection); where to practise: a free-zone business centre, a training institute or a municipality-licensed operator.
Brazil (Sao Paulo)
Currency BRL; language Portuguese (Spanish and English support); set up legally: CNPJ registration, or MEI for micro-entrepreneurs; personal data: LGPD (Lei Geral de Protecao de Dados); where to practise: a small-business support agency, a technical school or a local cooperative.
Canada (Toronto)
Currency CAD; language English, French; set up legally: federal or Ontario business registration; personal data: PIPEDA, with provincial rules where they apply; where to practise: a community college, a settlement agency or a Toronto business hub.
United States
Currency USD; language English, Spanish; set up legally: state registration (Secretary of State) and a federal tax ID; personal data: state privacy laws (for example California), and COPPA for children under 13; where to practise: a community college, a workforce board or a small-business development centre.
Singapore
Currency SGD; language English, Mandarin, Malay, Tamil; set up legally: registration with ACRA; personal data: Personal Data Protection Act (PDPA); where to practise: a channel partner, a polytechnic or an approved training provider.
Australia
Currency AUD; language English; set up legally: an ABN and, for companies, ASIC registration; personal data: the Privacy Act 1988 and the Australian Privacy Principles; where to practise: a vocational college or registered training organisation, or a regional business chamber.
Hong Kong (Eastern Asia)
Currency HKD; language Chinese (Cantonese, Mandarin), English; set up legally: a business registration and, for companies, the Companies Registry; personal data: the Personal Data (Privacy) Ordinance; where to practise: a college, training body or business chamber.
Georgia and Israel (Western Asia)
Currency GEL or ILS; language Georgian, Hebrew, Arabic, English; set up legally: local business registration in the country where you work; personal data: the personal data law of the country where the learner lives; where to practise: a local college, chamber or training body.
Cayman Islands (Caribbean)
Currency KYD; language English; set up legally: a trade and business licence or company registration; personal data: the Data Protection Act; where to practise: a local training body or business chamber.
Mexico
Currency MXN; language Spanish, English; set up legally: tax registration (RFC) and company or sole-trader registration; personal data: the federal law on personal data held by private parties; where to practise: a technical college or business chamber.
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Draft
Draft flagship-depth course. Own wording. Not live.