Social Media Management

• Write one goal with a number and a date, such as 200 new local followers in 30 days.
• Describe the audience by age range, city, language and the hours they are online.
• Choose two channels where that audience already spends time.
• List what success looks like beyond followers: enquiries, visits, orders.

Activity. Write a goal, an audience profile and a two-channel choice for one organisation.

Standard to meet. Give the goal a number and date, and put at least four facts in the audience profile.

• Choose three pillars: teach, show, ask.
• Mix formats: photo, short video, carousel, text.
• Write a voice guide of five do and don't rules, including language mix.
• Check each pillar against the goal.

Activity. Create a pillar plan and a voice guide for your organisation.

Standard to meet. Link each pillar to the goal and write five rules in the guide.

• Set a weekly rhythm, such as three posts and two stories per week.
• Batch create: make one week of posts in one sitting.
• Mark festivals, exam seasons and local events on the calendar.
• Use a free scheduling tool and keep a backup copy of every file.

Activity. Fill a 30-day calendar with dates, pillars, formats and times.

Standard to meet. Plan all 30 days and give each post an owner and a posting time.

• Open with a hook in the first line, give one useful point, end with one clear action.
• Write captions in the language the audience uses; add alt text for images.
• Use only images and music you own or have rights to, and credit sources.
• Get written or recorded consent before showing any person, especially a child.

Activity. Create ten posts with captions, images and a credit or consent note for each.

Standard to meet. Give all ten posts a hook, a single action, and recorded consent or credit.

• Shoot vertical video in daylight with the phone held steady or on a stand.
• Keep clips under 30 seconds and put the key message in the first 3 seconds.
• Add captions because many viewers watch without sound.
• Keep text inside the safe area so buttons do not cover it.

Activity. Shoot and edit three short videos with captions.

Standard to meet. Check that each video is under 30 seconds, captioned and readable on a small screen.

• Answer comments and messages within 24 hours using a short reply guide.
• Never share personal details such as phone numbers or addresses in public replies.
• Handle a complaint in three steps: thank, move to private, solve and report back.
• Hide abuse, report threats, and log every serious case.

Activity. Write a reply guide with five sample replies and a crisis checklist.

Standard to meet. Write replies that are polite, safe and fit the checklist.

• Record reach, engagement rate, link clicks and enquiries every week.
• Work out engagement rate: interactions divided by reach, times 100.
• Find the best and worst three posts and ask why.
• Change one thing for the next week and test it.

Activity. Fill a weekly results sheet for four weeks and write three findings.

Standard to meet. Calculate the numbers correctly and link each finding to one action.

• Run the full 30-day plan with scheduling and replies.
• Compare results with the goal using real numbers.
• Report what worked, what failed and what you will change.
• Present the report to the organisation and agree the next month.

Activity. Present a 30-day report with the calendar, results and next plan.

Standard to meet. Show goal against result in the report, with evidence from at least three posts, and next steps with dates.

Identify 5 safe-posting rules (privacy, consent, kindness, facts, reporting) and apply them to 3 sample posts, spotting every risky detail.

Speaker notes. Teacher hands over 3 sample posts and checks the learner flags the shared phone number in one. Covered in module 6, Community, replies and crises.

Explain how a hook and one clear action work, and rewrite 3 weak posts so each opens with a hook and ends with a single action.

Speaker notes. Teacher shows a dull post about a tea stall and checks the rewrite names one action, such as visit today. Covered in module 4, Write and design posts.

Build a 30-day calendar for one channel with 12 scheduled posts across 3 content pillars, each with date, time and caption.

Speaker notes. Teacher counts the posts and pillars on the calendar and checks 2 posts were actually scheduled in the tool. Covered in module 3.

Run 3 channels for 4 weeks and report reach, clicks and replies in a table, naming the 2 best posts and why they worked.

Speaker notes. Teacher asks the learner to explain one number in the table and checks it matches the screenshots. Covered in module 7, Measure and improve.

Lead a team of 3 creators through a monthly strategy with set goals, roles and a weekly review, and cut one weak post type using data.

Speaker notes. Teacher reads the strategy sheet and checks each goal has a number and an owner.

Write a 2-page social policy covering approvals, crisis steps and reply times, and test it on 2 mock crisis cases within 24 hours.

Speaker notes. Teacher plays a false rumour about the brand and times how fast the learner follows the policy steps.

Define a 10-point professional standard for social media work, run a review of 3 accounts against it and train a group on the gaps found.

Speaker notes. Teacher checks the standard is measurable, such as every reply within 4 hours, and that the review scores are shown.