Georgia and Israel edition

Every plan starts with the place. Read Georgia and Israel as your customer does before you choose a sector.

• Two different countries, two sets of rules. Pick the country first, then use that country’s list in every module.
• Both have strong technology and start-up activity; many small firms sell abroad from day one.
• Languages differ by customer: write the page in the local language plus English.
• Public holidays and the working week differ; put the working days on every delivery promise.

Activity. Write a one-page market page with sources and dates. Ask two local people to correct it.

Standard to meet. Cite a source and a date for every line, have two local readers confirm the facts, and name one risk with a response.

The global list has 75 sectors in 8 clusters. Pick by local fit, not by fashion.

• Cluster A, Online selling and marketing: Strong fit in both: small firms sell online to the region. Check delivery rules and returns for each country.
• Cluster B, Technology and digital services: Both countries have a technology culture: security, privacy, cloud and testing services sell to small firms.
• Cluster C, Health, care and wellbeing (regulated): Regulated in both. Practise only under the right licence. This course teaches planning, not practice.
• Cluster D, Mobility, aerial and space (regulated): Regulated. Airspace and port rules are strict in the region; plan on paper and with a licensed partner.
• Cluster E, Energy, building and environment: Sunny and windy sites make energy services a fit; hold permits and grid rules before any build.
• Cluster F, Food and farming: Strong farming and food tradition: ghost kitchens, vertical farms and food science fit well; check food-safety rules.
• Cluster G, Money services (regulated): Regulated money services; plan as a partner of a licensed firm.
• Cluster H, People and business support: Coaching, coworking and outsourcing fit; many founders need flexible support in more than one language.

Activity. Rank six sectors from at least three clusters. Choose one and write the reason in three lines.

Standard to meet. Score six sectors on five criteria, state the reason for your choice, and mark any regulated sector as planning only.

Rules differ by place. Check current rules with a licensed local adviser before you act for real.

• Name the country first. Each has its own registration route: an individual-entrepreneur or small-business type in one, a dealer type or a company in the other.
• Compare the types by tax, liability and filing work before you choose; write the table.
• Licences vary by activity (food, health, money, education centres); list yours before the first order.
• Keep a local address and a named contact in the country where you trade.

Activity. Build a licence table for your chosen sector with issuer, cost, time and the date checked. Do not apply; this is a plan.

Standard to meet. Complete the table with a public source for every row, put the steps in a logical order, and write one question for an adviser.

Trust is the real product. Protect customer data and keep your promises in writing.

• Both countries have a personal-data law; read the one for the country where the customer lives.
• Say in plain words what you collect and why; give a way to see and correct it.
• Keep marketing consent records; customers must be able to say no.
• Moving data between the two countries or to a third place may need a safeguard; check with a local expert.

Activity. Write the five-line notice and a data map for your plan. Ask a peer to find any gap.

Standard to meet. Write the notice in plain words, list every tool in the data map, and write and date the refund and complaint steps.

Go where your customers already are, in the language they use. Language: Georgian, Hebrew, Arabic, Russian and English depending on the country and customer.

• Channels: messaging apps and social media are strong in both; add a local marketplace.
• Language: one page in the local language, one in English; never mix currencies on one price.
• Payments: bank transfer and local payment methods; show the currency code next to every price.
• Trust: registration number, address, delivery days and a refund note on every page.

Activity. Test two channels with 20 people. Record results in a table and write the next change.

Standard to meet. Test has a start and end date; results are counted, not guessed; one change is chosen and justified.

Know your numbers in GEL or ILS. Tax rule in one line: Local sales tax and income tax differ in each country; a small-business regime may apply in one and a dealer type in the other.

• Write GEL or ILS next to every number.
• Contribution per unit = price minus the cost of each unit.
• Break-even units = fixed monthly cost divided by contribution per unit; round up.
• Add tax and duty explicitly; never bury them in a price.
• Check against a worse case: if sales are 25% lower, do you still cover costs?

Activity. Build your own sheet in GEL or ILS: price, unit cost, fixed cost, contribution, break-even and a 25% worse case. Put the tax and duty rules in a separate line with a source.

Standard to meet. Complete all six lines of the sheet in GEL or ILS, have a peer check the arithmetic, and show the worse case.

Plans become real through people. Hire, partner and write every promise down.

• Employment rules, notice and social contributions differ; read the one for the country of the worker.
• Written terms and signed copies for every helper, even part-time.
• Freelancers are common: write scope, price, language and date in one page.
• Partner with a local college, chamber or training body to find helpers and to practise.

Activity. Write one role card and one partner letter (what each side gives). Role-play a first meeting for 10 minutes.

Standard to meet. Write a role card with pay in local currency, hours and a review date, balance the partner letter, and keep signed copies of both.

Finish with a one-page launch plan and a plan to review it every month.

• Dates: first test, first order, first review.
• One measure per week: enquiries, orders or revenue; pick one.
• A monthly review: what we planned, what happened, what we change.
• Keep a risk list with a response for each; include a rules change.
• Local caution: the final country choice will be confirmed before opening.

Activity. Write the launch page and present it to two people for 10 minutes. Record their questions and your answers.

Standard to meet. Plan has dates, one weekly measure, a go or no-go rule and a risk list; presenter answers three questions with evidence.