location edition · HK

Influencer Marketing: Hong Kong edition

The global course "Influencer Marketing" with local rules, jobs and examples for Hong Kong.

about this course

Influencer Marketing: Hong Kong edition

L1 to L4 location edition8 modules

Influencer Marketing from the global list, applied to Hong Kong: local rules, jobs and examples in HKD.

Task, condition and standard

Task

Plan a small Influencer Marketing business for Hong Kong from fit check to launch plan.

Condition

About six weeks part-time; public sources, two local readers and a mentor.

Standard

All module standards met; every claim has a public source and date; mentor and peer mark 'Meets' or better.

Check current rules with a licensed local adviser before you act for real. Draft; not legal, tax, medical or financial advice. All amounts are estimates for planning, not quotes.

lesson by lesson

8 modules with worked examples

Module 1 Read your local market 4 hUnderstand

Every plan starts with the place. Read Hong Kong as your customer does before you choose a sector.

A dense, trade-led city. Space is costly, so online and shared-space models fit well.
Money moves fast by bank transfer and fast-payment apps; customers expect instant confirmation.
Three languages in daily use: your page in two (Traditional Chinese and English) is the minimum.
Close to the wider region: many small firms serve customers across the border, so shipping and data rules matter early.

Worked example. Market page for Hong Kong: size in one line, three languages or fewer, main payment methods, three public holidays that affect delivery, and one risk. Each line has a source you can open and a date.

Activity. Write a one-page market page with sources and dates. Ask two local people to correct it.

Standard to meet. Cite a source and a date for every line, have two local readers confirm the facts, and name one risk with a response.

Module 2 Check the fit of this sector 4 hAnalyse

Influencer Marketing sits in the cluster "Online selling and marketing". Judge its fit for Hong Kong before spending money.

Local angle: Strong fit: customers shop on phones and expect delivery within a day. Compete on speed and service, not price.
Score demand, skills you hold, start-up cost, rules and partner access from 1 to 5.
A rules score below 3 makes this a later project.
Not on the regulated list, but check any activity licence.

Worked example. Fit table for Influencer Marketing in Hong Kong: list three local customer groups, one local competitor type (no names), one rule that could stop you and one partner type. Score each criterion with a reason.

Activity. Write a fit table for Influencer Marketing with scores and reasons. Ask one local reader to challenge two scores.

Standard to meet. Score five criteria with reasons, name one rule risk, and state the regulated status.

Module 3 Register and license 4 hApply

Rules differ by place. Check current rules with a licensed local adviser before you act for real.

Register the business with the tax authority (business registration) before you trade; companies are also listed with the companies registry.
Choose sole trader, partnership or company: a company separates personal and business risk, but has yearly filing duties.
Some activities need an extra licence (food, health, money, education centres). List yours before you take a first order.
Keep a registered address and a named contact; a shared-office address is common for a first year.

Worked example. Licence list for a small Influencer Marketing business: registration type, tax registration, address, any activity licence, insurance. Next to each, write who issues it, what it costs in HKD (from their public page), how long it takes, and the date you checked.

Activity. Build a licence table for your chosen sector with issuer, cost, time and the date checked. Do not apply; this is a plan.

Standard to meet. Complete the table with a public source for every row, put the steps in a logical order, and write one question for an adviser.

Module 4 Protect data and customers 3 hApply

Trust is the real product. Protect customer data and keep your promises in writing.

The personal data ordinance sets six principles, from collection and use to security and access.
Say in plain words what you collect and why; give a way to see and correct it.
Direct marketing needs a clear choice for the customer to say no; keep that record.
Sending data outside the city may need a safeguard; check with a local expert and list every tool that stores customer data.

Worked example. Privacy notice in five lines: who we are; what we collect; why; who sees it; how to ask for a copy, correction or removal. Plus a data map listing each tool and where it stores data.

Activity. Write the five-line notice and a data map for your plan. Ask a peer to find any gap.

Standard to meet. Write the notice in plain words, list every tool in the data map, and write and date the refund and complaint steps.

Module 5 Find and serve customers 4 hCreate

Go where your customers already are, in the language they use. Language: Cantonese, Mandarin and English; write the page in Traditional Chinese and English.

Channels: messaging apps, social media and marketplaces are where customers already are.
Language: show both languages side by side; keep prices in HKD only.
Payments: bank transfer and fast-payment apps first; give an instant receipt.
Trust: put the business registration number, a real address and a refund note on every page.

Worked example. Test plan: show the offer to 20 real people through two channels over two weeks; count enquiries, replies and first orders. Example result: 20 shown, 6 enquiries, 2 orders: a 10% order rate. Change one thing (price or wording) and test again.

Activity. Test two channels with 20 people. Record results in a table and write the next change.

Standard to meet. Test has a start and end date; results are counted, not guessed; one change is chosen and justified.

Module 6 Price, tax and money 4 hEvaluate

Know your numbers in HKD. Tax rule in one line: No sales tax or VAT; profits tax has a lower first-band rate, so read the current table.

Write HKD next to every number.
Contribution per unit = price minus the cost of each unit.
Break-even units = fixed monthly cost divided by contribution per unit; round up.
Add tax and duty explicitly; never bury them in a price.
Check against a worse case: if sales are 25% lower, do you still cover costs?

Worked example. For a small Influencer Marketing business (all amounts are estimates): price HKD 150 per unit, cost HKD 38 per unit, fixed cost HKD 14,400 per month. Contribution = 150 - 38 = 112. Break-even = 14,400 / 112 = 128.6, so 129 sessions per month. If sales fall 25% from 258, you sell 193 and the margin is 7,216.

Activity. Build your own sheet in HKD: price, unit cost, fixed cost, contribution, break-even and a 25% worse case. Put the tax and duty rules in a separate line with a source.

Standard to meet. Complete all six lines of the sheet in HKD, have a peer check the arithmetic, and show the worse case.

Module 7 People and partners 3 hApply

Plans become real through people. Hire, partner and write every promise down.

Employers usually pay a compulsory retirement-fund contribution for staff; budget it from the first hire.
Written terms, rest days and paid leave follow the employment law; keep signed copies.
Freelancers are common; write scope, price and date in one page before work starts.
Partner with a college, training body or business chamber to find helpers and to practise.

Worked example. Role card for a first helper: tasks, hours, pay in HKD, trial period, review date, and one measure of success. Signed by both sides.

Activity. Write one role card and one partner letter (what each side gives). Role-play a first meeting for 10 minutes.

Standard to meet. Write a role card with pay in local currency, hours and a review date, balance the partner letter, and keep signed copies of both.

Module 8 Launch plan and review 4 hCreate

Finish with a one-page launch plan and a plan to review it every month.

Dates: first test, first order, first review.
One measure per week: enquiries, orders or revenue; pick one.
A monthly review: what we planned, what happened, what we change.
Keep a risk list with a response for each; include a rules change.
Local caution: A city with high costs: test one small offer before you sign a lease.

Worked example. Launch page for Hong Kong: Week 1 licence table done; Week 2 test with 20 people; Week 3 numbers sheet checked; Week 4 launch decision with a go or no-go rule written in advance.

Activity. Write the launch page and present it to two people for 10 minutes. Record their questions and your answers.

Standard to meet. Plan has dates, one weekly measure, a go or no-go rule and a risk list; presenter answers three questions with evidence.

assessment

How you are checked

Pass: no criterion at Not yet and 8 of 10 right.

Marking rubric
Criterion	Not yet	Meets	Exceeds
Local fit	Generic page	Local facts with sources	Local facts, sources, dates and two local readers
Rules	Rules ignored	Licence table with sources	Table, adviser questions and dated checks
Numbers	No numbers	All lines in local currency	Checked by a peer with a worse case
Customer proof	No test	20-person test counted	Test, result, change and re-test
People and trust	No notice	Privacy notice and role card	Notice, data map, signed role card and partner letter

Ten-question check, with model answers

Q1. In which cluster is Influencer Marketing, and is it regulated?

Model answer: Online selling and marketing; not on the regulated list, but check licences. (Covered in module 2: Check the fit of this sector. To pass that module: Score five criteria with reasons, name one rule risk, and state the regulated status.)

Q2. How many sectors and clusters are on the global list?

Model answer: 75 sectors in 8 clusters. (Covered in module 2: Check the fit of this sector. To pass that module: Score five criteria with reasons, name one rule risk, and state the regulated status.)

Q3. Which clusters are marked regulated?

Model answer: Health and care, mobility and aerial, and money services. (Covered in module 3: Register and license. To pass that module: Complete the table with a public source for every row, put the steps in a logical order, and write one question for an adviser.)

Q4. What do you do if a sector is regulated and you hold no licence?

Model answer: Treat it as planning only and partner with a licensed firm. (Covered in module 3: Register and license. To pass that module: Complete the table with a public source for every row, put the steps in a logical order, and write one question for an adviser.)

Q5. Name three items in a licence table.

Model answer: Issuer, cost, time, and the date checked (any three). (Covered in module 3: Register and license. To pass that module: Complete the table with a public source for every row, put the steps in a logical order, and write one question for an adviser.)

Q6. Name the five lines of a privacy notice.

Model answer: Who we are, what we collect, why, who sees it, how to ask for a copy, correction or removal. (Covered in module 4: Protect data and customers. To pass that module: Write the notice in plain words, list every tool in the data map, and write and date the refund and complaint steps.)

Q7. How do you test an offer?

Model answer: Show it to about 20 real people through two channels and count enquiries and orders. (Covered in module 5: Find and serve customers. To pass that module: Test has a start and end date; results are counted, not guessed; one change is chosen and justified.)

Q8. Price HKD 150, unit cost 38, fixed 14,400. What is the contribution per unit?

Model answer: 150 - 38 = 112. (Covered in module 6: Price, tax and money. To pass that module: Complete all six lines of the sheet in HKD, have a peer check the arithmetic, and show the worse case.)

Q9. With the same numbers, what is break-even per month?

Model answer: 14,400 / 112 = 128.6, rounded up to 129. (Covered in module 6: Price, tax and money. To pass that module: Complete all six lines of the sheet in HKD, have a peer check the arithmetic, and show the worse case.)

Q10. What goes on a role card?

Model answer: Tasks, hours, pay, trial period, review date and one measure of success. (Covered in module 7: People and partners. To pass that module: Write a role card with pay in local currency, hours and a review date, balance the partner letter, and keep signed copies of both.)

jobs

Where this takes you

Influencer Marketing assistant. supports a small Influencer Marketing business in Hong Kong.
Online shop operator. runs product pages, orders and delivery for a small seller.
Digital marketing assistant. plans posts, reports results and tests offers.
IT support technician. fixes and monitors small-office systems.
Coworking community coordinator. runs events and member support.
Business coach assistant. prepares plans, trackers and follow-ups for clients.

Six steps from entry to senior

Influencer Marketing assistant (L2, Entry). helps with set tasks, keeps records and follows the checklist.
Junior Influencer Marketing coordinator (L3, Junior). runs small jobs end to end and reports each week.
Influencer Marketing practitioner (L4, Practitioner). plans and delivers the work alone, with a mentor check.
Influencer Marketing specialist (L5, Specialist). goes deep in one area, such as rules, numbers or customers.
Influencer Marketing team lead or manager (L6, Advanced). leads people and partners, owns the plan and the data.
Senior Influencer Marketing adviser or mentor (L7, Senior). designs the whole system, reviews others and publishes cases.

See how these steps connect to study and work in Career pathways and Pathways.

ladder

Ladder L1 to L7

Ladder L1 to L7 for this location (this course covers L1 to L4; L5 to L7 follow in the sector courses)
Level	Can do	Evidence
L1 Basic	Know the local words for licence, registration, invoice and refund in two languages.	A short glossary in two languages.
L2 Awareness	Describe the city market and name three sectors from the list that fit it.	A one-page market page.
L3 Foundation	Register a practice business on paper and list its first three licences.	A practice registration table.
L4 Practitioner	Run a small sector plan with numbers in HKD and one real customer test.	A numbers sheet and a 20-person test.
L5 Specialist	Specialise in one cluster and write its compliance checklist.	A cluster checklist with sources.
L6 Advanced	Lead a team plan with staff, partner and data safeguards.	A team plan with people, partners and data.
L7 Super expert	Mentor others, audit a plan against the ordinance and publish a local case.	A published local case and a plan audit.

Notes: each level uses action verbs (name, describe, register, run, specialise, lead, mentor). A level is passed only when its evidence is checked by a mentor and a peer.

Slide by slide

Seven slides, one per level. Open each for the slide text and the speaker notes.

Slide 1 L1 Basic: Name campaign parts

Name 6 parts of a creator campaign (brief, creator, content, tag, link, report) and say what each is for.

Speaker notes. Show a sample post and ask the learner to find the tag and the link. Check that disclosure is spotted.

Slide 2 L2 Awareness: Disclosure and fair claims

Describe 5 rules for paid posts, including clear labels and no false claims, and who is responsible for each.

Speaker notes. Hand over a post with a missing label. Check local rules with an expert, as advertising law varies.

Slide 3 L3 Foundation: Match brands and creators

Run a match of 3 food brands with 10 creators of 5,000 followers using audience fit, past posts and a score out of 10.

Speaker notes. Provide ten profiles. Check each score has a reason.

Slide 4 L4 Practitioner: Write a brief and contract

Write a one-page brief and a simple agreement covering deliverables, dates, fee in HKD and approval steps.

Speaker notes. A peer plays a creator and asks 3 questions. Check the answers are in the document.

Slide 5 L5 Specialist: Design a pilot and tracking

Design a 4-week pilot with unique links, a goal of 200 clicks and a report on day 7 and day 28.

Speaker notes. Check that each creator has a distinct link. Ask how fakes would be spotted.

Slide 6 L6 Advanced: Analyse campaign results

Analyse reach, clicks, sales and cost per sale for 10 creators and rank them with numbers.

Speaker notes. Give a results table. Check the cost per sale is correct and the ranking is explained.

Slide 7 L7 Super expert: Lead an agency workflow

Lead a roster of 30 creators with onboarding, a payment run in 14 days, a content check and a monthly client report.

Speaker notes. Role-play a late post issue with a peer. Check the fix keeps the contract.