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Role and level ladder

Eight role groups, four levels, one clear map of what to learn next.

role by level

The ladder

Each course serves chosen cells of this grid, so a learner sees at once what is for them.

Role groups and levels
Role groupLevel 1Level 2Level 3Level 4
Distribution sales specialistBasicEssentialEssential or expertExpert
Project sales specialistBasicEssentialEssential or expertExpert
OEM sales specialistBasicEssentialEssential or expertExpert
Technical support specialistBasicEssentialEssential or expertExpert
Technical sales specialistBasicEssentialEssential or expertExpert
Product specialistBasicEssentialEssential or expertExpert
Designer, engineer or consultantBasicEssentialEssential or expertExpert
Contractor or installerBasicEssentialEssential or expertExpert

three questions

Find your training need

  1. What do I do today?
  2. What should I be doing in my role?
  3. What is the difference? That is what to learn.

A short time audit helps: list your week, mark the tasks that feel slow or risky, and start there.

how it runs

Calendar and delivery

  • Short one hour live classes, often run twice a day so every time zone can join.
  • Self paced online modules for the basics.
  • Classroom days for hands on practice.
  • A yearly calendar planned by quarter, shared in advance.

manager programme

For managers

A three part programme over eight to ten months: lead the team, coach the people, audit the sales process.

It includes a 360 degree feedback round, so leaders see how others see them.